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Rida Nadeem, Associate Creative Manager

Rida began her journey as an advertiser in 2018 at IAL Saatchi & Saatchi, with a Bachelor’s degree in Media Sciences. She joined the Spectrum VMLY&R family in 2018, and produces effective conceptual frameworks for brands, inclusive of digital methods. With a forte in copywriting & concept development, Rida is part of a dedicated team responsible for the creative execution and development of integrated campaigns for a diverse clientele.

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Batool Habib Curmally, Associate Creative Director

Raised and schooled in Karachi, Batool holds a Master’s Degree in Literature from Greenwich University, Karachi. Batool’s interest in creative writing led her to click with advertising – she presently holds the position of Associate Creative Director at Spectrum VMLY&R, having joined as a Copywriter in July, 2010.

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Muhammad Ali Khan, Manager Creative & Strategy

Driven to help brands meet their marketing objectives, Ali specializes in producing data-driven & insight-based communication strategies, as well as developing creative concepts with complete digital integration. His abilities to weave strategic solutions into all his creatives, and tell compelling brand stories are what set him apart. Ali started his advertising career with Spectrum VMLY&R, and has had the opportunity to work on a host of local, national and global brands.

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Rabbia Sualeh, Social Media Executive

Raised and educated in Karachi, Rabbia has a Bachelor’s degree in Media Sciences Advertising from Iqra University, Karachi. Rabbia’s interest in digital media led her to click with digital media advertising. Her time at Spectrum has lent her experience working on a major client, Yamaha, for whom she handles social media, reports, analysis and more.

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Asrar Alam, Creative Director

A graduate from the University of Karachi, Asrar joined Spectrum in 2006. His ability to develop his skills in a creatively challenging environment led to quick promotions. Currently, as Creative Director, he is responsible for taking the lead on creative development for key accounts such as UNICEF, Colgate-Palmolive, Chevron and Continental Biscuits.

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Khalid Nayeem, Group Director of Accounts

Khalid’s career in advertising and through-the-line communication spans over 30 years. A science graduate from the University of Karachi, he began his career in advertising in 1988. Khalid joined the Account Management department of Spectrum VMLY&R in 1992, which he now heads as Group Director of Accounts. In time, he expanded his role to managing the day-to-day affairs of the Client Service department and was directly involved in account planning and strategy development on various national and multinational clients.

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Ghazala Ahmed, Director Social Marketing

Ghazala is a graduate from Punjab University and holds a Post Graduate Diploma in Advertising from Watford Poly Herts, U.K. She has worked closely as Project Manager and Team Leader in the design, development and implementation of many BCC projects in the Health and Social sectors. As the head of Spectrum’s Social Marketing Department for the last 28 years, she has made major contributions and successfully steered campaigns involving behavior change at the grass roots level for a number of projects.

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Shahnoor Ahmed, Founder & CEO

Shahnoor Ahmed is the founding Chairman and CEO of Spectrum VMLY&R. A graduate from Karachi University, he started his career in 1970 and has worked for Pakistan’s top agencies – before starting his own in 1978. Shahnoor personally ensures the adoption of WPP’s global policies and liaises with the Network on shared accounts. He is responsible for new business development, as well as overall agency management.

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Omar Ahmed, Head of Digital

Omar joined Spectrum in 2017 as Head of Digital Advertising. His ability to strategize & execute both dedicated and integrated digital campaigns speaks volumes of his expertise across all digital touchpoints. Omar is from Karachi and attended the University of Southern California, where he graduated on the Dean’s List. His passion for storytelling led him to undertake Advertising as one of his courses.

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Zohra Yusuf, Chief Creative Officer

A graduate from the Holy Cross College Dhaka, Zohra has extensive experience in advertising and journalism. She joined Spectrum VMLY&R as Creative Director in October 1986. Today, as Chief Creative Officer, she is responsible for the steering of campaign development through the processes the agency has adopted – and has many memorable and successful campaigns to her credit.

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Mohammad Irfan, Creative Director

Irfan joined Spectrum in 2006 as a Visualizer and is currently Creative Director. He is the creative team leader on Colgate Toothpaste, Continental Biscuits, Greenstar Social Marketing and the Jaffer Group. Irfan also contributes significantly to the digital campaigns for Greenstar and Colgate.

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Arsalan Ahmed, Director Art & Videography

Arsalan has been with Spectrum VMLY&R since 2001 and serves as the Director of Art & Videography, prior to which he worked at several ad agencies, producing award-winning work for several clients. While he prides himself on being a self-taught designer - at Spectrum VMLY&R, he has proven to be a whole lot more. Arsalan has developed special skills to create animations and videos for ATL/BTL, as well as digital platforms, with the aim to deliver outstanding work each time.

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Uzma Akhtar, Account Director

With an MBA degree in HRM from Bahria University, her decision to pursue her career in advertising was the outcome of her underlying passion for the profession. She joined Spectrum VMLY&R in February 2010 as an Account Manager and has been handling the leading FMCG brand Colgate-Palmolive, along with Western Union & HBFCL.

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